The search for beauty and well-being is increasingly intense among people. Therefore, beauty clinics advanced aesthetics are standing out and contributing to the sector’s advances.
The growth of the beauty and personal care market is exceeding 3,33% over the years, and its revenue by the end of 2024 tends to be US$ 600 billion across the planet, according to the Statista.
To keep up with this evolution, it is essential to pay attention to the trends and innovations that emerge daily in the area. HTM Eletrônica has gathered some of them, exploring which procedures and equipment will be essential for 2025 and the key to the success of your business.
The main advanced aesthetic trends for next year
1. Phototherapy
Technology that uses lights in their broad color spectrum for biological stimuli with therapeutic properties, such as anti-inflammatory, blood circulation stimulating and antiseptic effects for the skin, in addition to helping to lighten blemishes, stimulate collagen and rejuvenate.
HTM Electronics developed the Beauty Steam Maxx IoT, with more than 50 pre-programmed protocols, which in addition to ozone therapy can perform aromatherapy, photobiomodulation and chromotherapy.
2. Laser Hair Removal
This is one of the most sought-after options by customers. Technologies such as laser and pulsed light guarantee long-lasting results, providing areas of the body free of hair for longer with total comfort and safety for all skin types, including tanned skin.
3. Aesthetics for men
Men of all ages are seeking treatments ranging from skin care to more complex aesthetic procedures. According to the report from Allergan Aesthetics, 30% men are already part of the aesthetics public.
Clinics that adapt to this new target audience, offering personalized and quality services, will have a significant competitive advantage.
4. Aesthetics combined with mental and emotional health
Increasingly, clients are seeking treatments that not only enhance their appearance but also promote emotional well-being. Creating a welcoming environment and offering services that boost self-esteem are key steps to meeting this demand.
5. Anti-aging treatments
Anti-aging treatments are part of preventative aesthetics and are a priority for many. The demand for solutions that stimulate collagen production is on the rise.
In this context, the Aurius Plasma, launched by HTM Eletrônica, stands out as a revolutionary technology. This device not only reorganizes the collagen already present in the skin, but also induces the production of new fibers, providing incredible results in skin sagging, wrinkles and fine lines, stretch marks, removal of warts and sun and age spots. Results that delight customers.
6. Body remodeling treatments
Non-invasive body shaping technologies are on the rise, with clients seeking safe and comfortable alternatives to improve their silhouette.
Equipment such as the Ultra-K, which use high-fat penetration ultrasound, are essential for these treatments, offering satisfactory results without the need for surgery.
7. Sustainability and natural products
Concern for sustainability is increasingly present in consumers’ choices. Clinics that adopt sustainable practices and offer ecological products not only attract customers, but also contribute to a greener and more responsible future.
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